Rise Announces New Initiatives and a Dedicated Booth for NAB 2024
Rise, the award-winning advocacy group for gender diversity in broadcast and media technology, is set to make a significant impact at NAB 2024 with a compelling programme of events, new initiatives and a dedicated booth – West Hall, Booth 4500.
Serving as a hub for the Rise community, the NAB booth will offer numerous activities to help attendees have a great tradeshow experience. Rise aims to empower women at all stages of their professional growth, and the team will be going the extra mile to provide a supportive environment, with a lineup of events to inspire and engage.
The Rise Booth
Rise has created a lounge style space in the West Hall on Stand 4500 — an exclusive area designed for their community to connect, relax, and network. The stand has been generously provided by DCE Agency and Think Logistics.
The Rise Booth will offer:
- Lockers for securing personal items
- Comfortable seating space for meetings and relaxation
- Emergency kits sponsored by IMES with tradeshow essentials and a healthy snack courtesy of Kate’s Real Food
- A silent disco featuring meditative channels, sponsored by FooEngine
Saturday, April 13th: Pre-Show Networking Event
Join Rise for pre-NAB drinks and network with the Rise community before the show begins. Registration: LINK
- Time: 5pm onwards
- Location: Casa Calavera, located at The Virgin Hotel
Monday, April 15th: Networking and Wellness Event
Rise will introduce a wellness initiative facilitated by fitness pros Laurie Bulman and Claudia Nettig at WellnessandCare, a global digital wellness platform. This initiative is designed to help maintain tradeshow health and fitness, with engaging videos covering a wide range of topics including pilates, movement awareness, organic mindfulness, physical therapy, weight training, holistic health, and life stories. Attendees can choose from a variety of 30-minute workshops followed by networking opportunities, with insights from Donna Smith, Managing Director of Rise.
- Location: West Hall – Booth W4500
- Time: 7:30am onwards
- Register here: LINK
- No need for gym attire, just comfortable clothing. The sessions will feature:
- Breathing exercises for stress reduction
- Posture alignment tips tailored for desk work and standing desk enthusiasts
- Demos of convenient exercises designed for on-the-go professionals, utilising bands and props that fit in a suitcase
For more information on Rise, its initiatives, and the NAB 2024 program, please visit the official website www.risewib.com.
