Rise Announced New Initiatives and a Dedicated Booth at NAB 2024

London, UK – Rise, the award-winning advocacy group for gender diversity in broadcast and media technology, made a significant impact at NAB 2024 with a compelling programme of events, new initiatives, and a dedicated booth – West Hall, Booth 4500.

Serving as a hub for the Rise community, the NAB booth offered numerous activities to help attendees have a great tradeshow experience. Rise aims to empower women at all stages of their professional growth, and the team went the extra mile to provide a supportive environment, with a lineup of events to inspire and engage.

The Rise Booth

Rise created a lounge-style space in the West Hall at Stand 4500 — an exclusive area designed for their community to connect, relax, and network. The stand was generously provided by DCE Agency and Think Logistics.

The Rise Booth offered:

  • Lockers for securing personal items
  • Comfortable seating space for meetings and relaxation
  • Emergency kits sponsored by IMES with tradeshow essentials and a healthy snack courtesy of Kate’s Real Food
  • A silent disco featuring meditative channels, sponsored by FooEngine

On Saturday April 13th at 5pm Rise hosted pre-NAB drinks and networked with the Rise community at the Virgin Hotel before the show began.

On Monday 15th April Rise introduced a wellness initiative at the West Hall – Booth W4500 facilitated by fitness pros Laurie Bulman and Claudia Nettig at WellnessandCare, a global digital wellness platform. This initiative was designed to help maintain tradeshow health and fitness, with engaging videos covering a wide range of topics including pilates, movement awareness, organic mindfulness, physical therapy, weight training, holistic health, and life stories. Attendees could choose from a variety of 30-minute workshops followed by networking opportunities, with insights from Donna Smith, Managing Director of Rise.

The sessions featured:

· Breathing exercises for stress reduction

· Posture alignment tips tailored for desk work and standing desk enthusiasts

· Demos of convenient exercises designed for on-the-go professionals, utilizing bands and props that fit in a suitcase

For more information on Rise, its initiatives, and the NAB 2024 program, please visit the official website www.risewib.com.

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