VIDA Content OS Premieres to European Market at IBC2022

IBC2022 will see the European debut of VIDA Content OS. Demonstrations of the new Software-as-a-Service (SaaS) platform will highlight its full capabilities for streamlining end-to-end media workflows and giving users complete control over their content in a secure, agile and centralized environment.

The VIDA technology exhibit at IBC will showcase the full SaaS ecosystem including Launchpad, the solutions newest application for catalogue & component  ingest and metadata assignment.

“VIDA was designed to lead the industry’s evolution, giving clients a more intuitive place to manage their content operations around today’s workflows and provide a long-term, future-proof library management solution,” said Symon Roue, Managing Director. “The VIDA environment will continue to expand with apps like Launchpad that support speed to market so our customers can monetise their content with more efficiency.”

Designed for maximum security and scalability, VIDA flexes to fit an organisation’s specific business needs, offering a unique, next-gen suite of features and capabilities, including natural language-based clip searching and viewing, unlimited users, as-is library migration, direct distribution to more than 500 broadcast and OTT partners and a user-friendly “shopping cart” functionality to facilitate secure content purchases.

With an intuitive library interface and multi-cloud backend, users have access to as much storage as needed with the security and searchability required to capitalise on the growing worldwide media demand. For organisations of all sizes, VIDA’s streamlined processes significantly improve ordering velocity, customer service and response times.

VIDA’s vendor-agnostic system integrates seamlessly with content owners’ existing libraries. Through its open API architecture, customers can work directly with any provider. This interoperability gives users greater control over content distribution and clearer visibility into their library assets, helping them optimise archives. The high degree of “self-serve” user functionality built into the system adds to the level of control and efficiency the solution delivers – changing the dynamic between content owners and their customers.

Addressing a Common M&E Challenge

Premiering at IBC2022, VIDA’s Launchpad application streamlines the often challenging and time-consuming ingest process with a user-friendly application that supports bulk asset ingest and simple metadata assignment.

VIDA further levels the playing field for customers who lack the resources to build their own environment and applications by providing sophisticated tools that support more of the content management process. With Launchpad, the gap from upload to searchability is significantly lower, giving all VIDA clients the ability to manage their library ingest with greater efficiency and success.

VIDA’s Launchpad boasts an intuitive UI for rapid onboarding and a dashboard for easy access to viewing, tracking and ingest status. Additionally, it leverages asset type detection to automate the completion of metadata fields where possible and provides immediate proxy downstream review and approval for quick issue resolution. Using Aspera’s data transfer technology, assets uploaded into Launch are available immediately.

The VIDA stand will be on Hall 2, C24 at IBC.

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