VideoVerse Unveils New Magnifi Plugin for Adobe Premiere Pro

Enables subscribers to streamline creative processes and work directly from their Premiere Pro workflow

New York – 7 March 2024:  Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, announces its new plugin for Adobe Premiere Pro.

Magnifi software uses AI and machine learning to detect key moments from live or recorded sports, news, and entertainment content. This helps right-owners monetise content at scale by simplifying and accelerating the creation of highlights and short-form videos that elevate audience engagement.

The new extension for Adobe Premiere Pro enables Magnifi customers to build their projects faster without hindering their existing video editing workflows by eliminating the need for switching between the different platforms. Users can now have instant access to their Magnifi-indexed libraries of assets including key moment clips and rule-based compilations, which can be used for creating highlights and short-form videos – all without leaving Premiere Pro.

By integrating seamlessly with Adobe Premiere Pro, Magnifi users can leverage the power of AI to assist content creation, creating a truly uninterrupted workflow and connected experience, saving time in the creative process. Once the free plugin is installed, Magnifi subscribers can log in to their account from Premiere Pro and begin creating customised video content.

“Our new plugin and partnership with Adobe will save our customers time, boost efficiency, and automate many functions so they can focus on the creative process,” said Meghna Krishna, Group CRO VideoVerse. “We congratulate our development team for their hard work in bringing our new plugin to market.” 

The Magnifi extension can be downloaded from the Adobe Exchange marketplace or through the Adobe Creative Cloud Application.

Magnifi by Videoverse will demonstrate its new plugin for Adobe Premiere Pro at NAB2024 from April 14-17, 2024 at booth W1159.


About Magnifi by Videoverse:

Magnifi has found an extremely strong product-market fit in serving enterprises across numerous industries – OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges, and more. Magnifi is building the next-generation video editing ecosystem addressing a broad range of use cases in the post-production process. The company started its journey on generating instant key moments and auto short-sized clips leveraging computer vision and AI capabilities, the sliver in which it is the current tech leader. Magnifi today has offices in the U.S., Europe, Israel and India and is expanding to Singapore and the Middle East by the end of this year. To learn more, visit: 

Press Contacts:

Peggy Blaze Account Director, Bubble Agency (Americas)
[email protected] 

Danielle Harper, Account Director, Bubble Agency (UK & EMEA)
[email protected]  

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