Viamedia Makes ShowSeeker’s Pilot® its Primary Advertising Campaign and Order Management System
Viamedia’s Deployment of New Cloud-Based Software to Streamline Ad Workflows and Deliver Enhanced Cross-Media Performance, Benefiting More Than 100 Video Providers
Genoa, Nevada – March 12, 2025—ShowSeeker, the ad tech company behind Pilot—the premier cloud-based, all-in-one campaign and order management platform—today announced a partnership with Viamedia, the country’s largest independent digital and linear advertising rep firm. Viamedia will adopt ShowSeeker Pilot as its primary ad campaign and order management system, streamlining operations across an extensive network of more than 100 providers in 75 of the top designated market areas (DMAs) nationwide.
“We selected the ShowSeeker Pilot platform to have the single best innovative and seamless advertising solutions for our clients,” said David Solomon, CEO of Viamedia. “Pilot’s unified, predictive capabilities empower us to streamline workflows and optimize campaign performance, ensuring we remain at the forefront of connecting advertisers with their audiences. This collaboration reflects our shared vision for driving efficiency and results in an ever-evolving media landscape.”
Viamedia’s adoption of Pilot will streamline ad sales workflows, enabling advertisers to have a more efficient and results-driven process. This integration enhances Viamedia’s capacity to deliver precise, cross-media advertising strategies tailored to the needs of local, regional, and national advertisers.
“Our expanded partnership with Viamedia reflects the depth of our shared commitment to transforming ad sales operations,” said Jeff Blaszak, Sr. VP of Business Operations and Strategy at ShowSeeker. “By fully adopting Pilot across their operations, Viamedia gains a unified platform that simplifies workflows, optimizes results for advertisers, and sets the stage for further advancements. We’re proud to build on this collaboration to drive greater efficiency in the media industry.”
ShowSeeker’s Pilot is laying a solid foundation for the future of ad tech with the only true all-in-one platform. Additionally, the introduction of Predictive Programming marks the first step toward groundbreaking predictive capabilities, including ratings and analytics, slated for 2025.
This partnership underscores both companies’ shared commitment to innovation and operational excellence in the media industry.
About ShowSeeker
Since its founding in 2003, ShowSeeker has established itself as a leading provider of campaign management, planning, and workflow solutions for the media industry.
ShowSeeker simplifies the ad sales buying and planning process for video service providers with an easy-to-use, cloud-based platform that facilitates every step from proposal generation to campaign performance tracking. Its tools help optimize and better monetize campaign management by automating tasks, reducing manual workloads, and increasing operational efficiencies. Integrated data insights ensure ad buys are targeted, effective, and highly customizable, ultimately driving better ROI for buyers and sellers alike.
About Viamedia
Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 220 zones in 28 states across 75 DMAs nationwide. Its solutions provide a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.
Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. These products are designed to meet the evolving needs of advertisers in the digital age. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.
For more information, please visit https://viamediatv.com.
