PANASONIC APPOINTS SHUSUKE AOKI TO LEAD PANASONIC CONNECT EUROPE
The former Chief Transformation Officer is ideally placed to lead Panasonic Connect Europe and help its customers navigate challenging socio-economic times using technology innovation
Panasonic has appointed Shusuke Aoki as CEO and MD of Panasonic Connect Europe (PCOEU), based in Wiesbaden, Germany. The former Chief Transformation officer, who has lived and worked in Europe for the past 14 years, will lead the organisation in assisting its European business customers to navigate the current socio-economic challenges through the deployment of the latest technology innovations. Bringing a breadth of B2B and B2G experience, Mr Aoki has led successful teams in turn-key solutions sales, system engineering, marketing and transformation in Japan, the United States and Europe before accepting this role. He succeeds Hiroyuki Nishiuma, who successfully navigated the business through the pandemic.
Mr Aoki commented: “European businesses are facing a series of difficult challenges, including energy and price pressures and supply chain disruption against a backdrop of geo-political uncertainty. Panasonic Connect Europe will help organisations to navigate these challenges through the deployment of transformational technology solutions.”
The business-to-business and public sector focused organisation helps its customers with a range of innovative products and integrated systems and services. In Manufacturing, it is helping to automate factories from component receipt, through production to distribution. In the supply chain, it is combining groundbreaking AI solutions from its subsidiary BlueYonder with edge network technologies, such as sensors and robotics, to reinvent the way its customers deliver. Its rugged Toughbook tablets, notebooks and wrap-around solutions are transforming the productivity of mobile workforces. Lastly, in the Entertainment, Education and Corporate sectors, its AV, collaboration and broadcast technologies are helping to reinvent the way these sectors operate.
Mr Aoki added: “Through our unrelenting focus on product innovation and service enhancement, we will help our customers to become more efficient, more productive and more profitable while enabling them to use the latest technologies to remain agile and gain competitive advantage in their industry sectors.”
Mr Aoki brings extensive industry understanding and strong leadership credentials as he steps into the CEO role. His experience working across three continents alongside business and public sector customers has provided a unique perspective of the global business landscape, geopolitics and how disruptive technologies can be used to transform organisations and society for the better.
About the Panasonic Group
Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of Euro 54.12 billion (8,496.4 billion yen) for the year ended March 31, 2024.
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About Panasonic Connect Europe GmbH
Panasonic Connect Europe began operations on October 1st, 2021, creating a new Business-to-Business focused and agile organisation. With more than 400 employees and led by CEO Shusuke Aoki, the business aims to contribute to the success of its customers with innovative products and integrated systems and services – all designed to deliver its vision to Change Work, Advance Society and Connect to Tomorrow.
Panasonic Connect Europe is headquartered in Wiesbaden and consist of the following business units:
- The Mobile Solutions Business Division helping mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets and handhelds.
- The Media Entertainment Business Division incorporating Visual System Solutions offering a range of high brightness and reliable projectors as well as high quality displays; and Broadcast & ProAV offering Smart Live Production solutions from an end-to-end portfolio consisting of PTZ and system cameras, camcorders, the Kairos IT/IP platform, switchers and robotic solutions that are widely used for live event capture, sports production, television, and xR studios.
- Business and Industry Solutions delivering tailored technology solutions focused on Retail, Logistics and Manufacturing. Designed to increase operational efficiency and enhance customer experience, helping businesses to perform at their best, every day.
- Panasonic Factory Solutions Europe selling a wide range of smart factory solutions including electronics manufacturing solutions, robot and welding systems and software solutions engineering.
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Visit Panasonic Connect Europe’s LinkedIn page here.
