NAB 2024 Highlights: Zixi’s Groundbreaking Innovations and Key Announcements
The NAB 2024 show was a landmark event for Zixi, drawing thousands of attendees from over 40 countries. With numerous engaging discussions, product launches, live demonstrations, and noteworthy announcements, Zixi’s presence was marked by significant achievements and forward-thinking innovations.
Zixi Innovation Awarded
Zixi’s dedication to innovation was recognized with several prestigious awards. The Intelligent Data Platform (IDP), featuring AI and ML capabilities, won the “Product of the Year” award in the monitoring category. This accolade underscores the platform’s advanced machine learning models that conduct comprehensive quality analysis on billions of data points daily.
Additionally, Zixi’s ZEN Master Live Events Manager earned the NEXT TV “Best of Show 2024” award. This tool enables operations teams to define event schedules programmatically or manually, simplifying the management of live and occasional events.
Key Discussions and Panels
NAB Capitalize Zone
At the NAB Capitalize Zone, Zixi CEO Gordon Brooks, alongside industry leaders Thomas Dodson from Roku and Grant Nodine from the NHL, discussed the industry’s push for profitability amid cost-cutting measures. Moderated by Devoncroft Partners, the panel explored strategies for achieving cost savings and reallocating resources to generate revenue.
Next Gen 5G M&E Workflow
Gordon Brooks and Timothy Stevens from Verizon discussed the transformative potential of Zixi’s Software-Defined Video Platform (SDVP) in combination with Verizon’s 5G Edge Compute and Global Infrastructure. This partnership promises to revolutionize live sports and entertainment production by providing reliable, scalable next-generation solutions across the entire M&E supply chain.
Managing Ultra Low Latency
Ben Garverick, Zixi’s Senior Architect, presented on managing ultra-low latency in live IP video workflows. His discussion focused on delivering mission-critical video content efficiently in time-sensitive scenarios like sports broadcasting.
IP Showcase Theater
Zixi’s Emeka Okoli, along with partners from AWS, Vizrt, and Verizon, discussed new advanced workflows leveraging 5G connectivity and Mobile Edge Computing (MEC). This session highlighted the capabilities of Zixi to deliver multiple live event streams to cloud-based video workflows, enhancing production flexibility and efficiency.
New Product and Feature Highlights
Zixi unveiled several new features and enhancements, including:
- High-Performance Networking: Utilizing DPDK for remarkable throughput efficiency improvements, reducing processing power requirements by two-thirds compared to open-source alternatives.
- Dynamic Latency: Automatically optimizing live IP video latency based on real-time network conditions.
- Error Concealment: Replacing erroneous video frames to improve downstream decoding and playback.
- Timeline Normalization: Repairing transport stream timelines to enhance stream ingest and playback.
- Smooth Live Midroll Insertion: Enabling seamless insertion of ads or slates into live stream outputs.
- Dynamic HTML Overlays: Facilitating cloud-based overlay graphics without additional on-premises hardware.
Upcoming Events
Zixi will continue to showcase its innovations and engage with industry professionals at several upcoming events:
- The Media Production & Technology Show (May 15-16, London): Zixi will highlight advancements in content monetization and efficiency amid organizational cost-cutting.
- Streaming Media (May 20-22, NYC): A panel moderated by Tommy Flanagan will discuss the importance of ultra-low latency sports streaming.
- Broadcast Asia 2024 (May 29-31, Singapore): Zixi will present the latest developments in its SDVP and discuss virtual production trends during a panel session.
For more information or to schedule a meeting at these events, please email [email protected].
