Motion Impossible’s AGITO gives live the Hollywood treatment.
Live events are no longer just “you had to be there” moments; they’re high-end productions designed to live on long after the final applause.
With performances now streaming on Netflix, Amazon Prime, Disney+ and Apple TV, the demand for visually striking coverage has never been greater. Viewers at home aren’t looking for static shots and predictable pans; they want camera work that’s as dynamic as the performance itself, something that brings the energy of the stage straight into their living rooms.
But it’s not just about the small screen – it’s about the massive screens behind performers, turning back-row seats into front-row experiences and bringing every audience member closer to the action.
AGITO has been at the heart of it all. It’s ridden alongside Lana Del Rey as she straddled a motorcycle for her unforgettable Coachella entrance; it’s toured with icons like Metallica, Adele, Dua Lipa, Lizzo, Taylor Swift and Billie Eilish. It’s weaved through countless music awards and glided across the Super Bowl stage to capture the most-watched moment in TV history.
When the pressure’s on and the visuals need to match the scale of the performance, AGITO is there – silently stealing the show. Because in a world where live events now share the screen with Hollywood blockbusters, why should they look any less spectacular than the films they sit next to? Check out Motion Impossible highlights below and see for yourself what’s possible.
Adele’s latest record
Adele’s Munich residency didn’t just break records – it obliterated them. Boasting the world’s largest LED screen and drawing in a massive 730,000 fans, it also featured the longest MagTrax run ever. With 320m of magnetic tape circling the stage, AGITO was able to glide in perfect sync with her every move. Click here for more information.
Game time precision
The Super Bowl halftime show is live TV at its most unforgiving – no second takes, no room for error. With just 15 minutes to pull off a performance that 133.5 million people would remember forever, every moving part had to be perfect. With the clock ticking, there was only really one player built for the job – AGITO. Click here to find out more.
Not riding coach
Straddling a Ryvid Anthem towards the stage in a slow, dreamlike procession, Lana Del Rey’s Coachella entrance was a cinematic masterpiece. Moving at a steady 6mph over a two-and-a-half-minute stretch on uneven terrain, AGITO created a tracking shot that neither static cameras nor Steadicam could have kept up with. If you would like to know more, click here.
About Motion Impossible
Motion Impossible enhances camera movement and stabilization technology for the film, television and broadcast industries. Founded in 2014 by cinematographer Rob Drewett and product design engineer Andy Nancollis, the Bristol-based company is known worldwide for its AGITO dolly system. This modular, remote-controlled solution allows for smooth and precise camera movement, making difficult or previously impossible shots achievable. With a focus on practical and high-performance solutions, Motion Impossible’s products are designed by camera operators for camera operators, ensuring they address the real-world needs of filmmakers.
