Drylab Media Tech Extends International Distribution Agreement with MediaGuru

Drylab Media Tech Extends International Distribution Agreement with MediaGuru

Agreement expands sales and marketing reach across the UAE, Saudi Arabia and Egypt

(London, UK; 21 July 2022) Drylab Media Tech (“Drylab”), a leading film and TV production SaaS platform, is pleased to announce the signing of a further sales distribution agreement with MediaGuru, a technology service provider to the media industry in South Asia and Africa. The new agreement grants MediaGuru non-exclusive distribution rights for the Drylab platform in the United Arab Emirates, Saudi Arabia and Egypt, expanding from its existing agreement for distribution in India.

Drylab is a next generation on-set production tool and dailies distribution platform, utilising cutting edge technology to enhance the production process from script to screen. The management team, having recently acquired the company that developed the technology in Norway, are focused on expanding its footprint to the global market.

This new agreement builds on Drylab’s existing partnership with MediaGuru for distribution in India and expands Drylab’s marketing reach into the Middle East. Distribution partnerships are an important part of the management team’s growth strategy to develop long-term relationships with trusted channel partners that boast local expertise and networks, and a proven track record for delivery in their respective territories, to facilitate rapid international market penetration.

John Mahtani, CEO of Drylab Media Tech, said: It is great to have expanded our partnership with MediaGuru into more territories. Our channel strategy is key to helping us penetrate new markets at a rapid pace and so we are thrilled to have signed this new agreement so soon after entering the original agreement. With their extensive reach across South Asia and Africa, we hope to continue to build on this relationship.”

Sanjay Salil, CEO of MediaGuru, added: “As a leading media services company, MediaGuru provides cutting-edge technology solutions to clients globally and we are excited to able to expand our offer by marketing Drylab in further markets. Egypt has probably the largest film industry in the region and Saudi Arabia is investing billions to develop the sector. As such, there is a huge market opportunity for the Drylab platform in these territories to help filmmakers save time and cut costs.”

About Drylab Media Tech

Drylab is a next generation on-set production tool and dailies distribution platform, utilising cutting edge technology to enhance the production process from script to screen. The powerful metadata engine enables efficient, accurate and effective retrieval of captured media both on-set, at the office and in remote locations. Developed by filmmakers for filmmakers. Further information is available at https://www.drylab.io/ 

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